GRAND OPENING OF THE CONFERENCE IN EMERALD BALLROOM 

ASIA-PACIFIC INVESTMENT, CULTURAL AND BUSINESS PANEL
THEIR EXCELLENCIES:
H.E. Kamil Khasiyev, Republic of Azerbaijan
H.E. Susan Cox, Australia
H.E. Agnus Sardjana, Republic of Indonesia
N.E. Hyung-Won Suh, Republic of Korea
H.E. Aslan Mussin, Republic of Kazahstan
H.E. Muhammed Ibrahim Taherijan, Islamic Republic of Iran
Nur Misuari Bin Harun, First Secretary, temporary Charge d'affaires, Malaysia.
Wang Xiusheng, Counselor, Preople's Republic of China
Mitsuhiko Shinomiya, Counselor, Japan

Moderator
don Markušić, Solicitor, President, Asia-Pacific Chamber of Commerce

REAL ESTATE DEVELOPMENT TRENDS IN THE WORLD

Moderator
 Marija Noršić, Member of the Management Board, Filipović Business Advisory Ltd.

Speakers

SPATIAL DEVELOPMENT STRATEGY OF CROATIA AND SPATIAL PLANNING OF „THE NEW GENERATION"
•Basis and future concept of Spatial Development Strategy of Croatia
•The current status and plan for the development of the Information System of Spatial Planning
•e-Plans: a new generation of spatial plans
Irena Matković, M.Sc., Principal, Croatian Institute for Spatial Development

RETAIL INDUSTRY BRANDS
•Why brand building in the real estate business is important?
•Measuring and managing brand values based on scientific approach
•Strategic branding – added value for corporate executives and marketer
Harald Steiner, Managing Partner & CEO, EUREB Institut Germany

DYNAMIC DEVELOPMENT OF CROATIAN RAILWAYS' REAL ESTATE
•HŽ Infrastruktura d.o.o. - One of the largest real estate funds in Croatia
•Overview of the real estate portfolio owned and managed by HŽ Infrastruktura d.o.o.
Renata Suša, CEO, HŽ Infrastruktura d.o.o.

MORTGAGES IN EMERGING MARKETS OF EASTERN EUROPE
•What is currently EBRD and key results as of end-2014
•The results of Financial Institutions Group (part of EBRD) during 2014
•EBRD mortgage activities as of end-March 2015
•Mortgage loan transaction case study
Alexander Tanase, Senior Banker, European Bank for Reconstruction and Development London

REAL GUYS ARE IN DEMAND
Why professional brand development and clear positioning are crucial for the survival of shopping centers 
•The challenge: Turning locations into destinations. To have the right retailers is great but it is not enough!
•The Brand Positioning Process. What can the shopping center industry learn from the FMCG Industry (fast moving consumer goods)
•Int. examples: shopping center destinations
Reinhard Winiwarter, Publisher / Managing Partner, ACROSS Medien- und Verlags GmbH; Managing Partner, sma - Standort Marketing Agentur GmbH, Vienna

Lunch in Zinfandel's restaurant